What Are Website Audits and its benefit to your business?

Introduction

Websites are supposed to serve as a tool that can help you increase the sale of your product and also tell people about your personality globally. It is also supposed to serve as a free hardworking worker whom you do not pay any monthly wages yet works 24/7 without getting worn out.

Is your website acting as its intended purpose? Does it represent your corporate branding culture and does it contain the entire essential feature such as a high search engine optimization, great color scheme, a good design and layout that can get people rushing on your site?

Globiztech is more than grateful to assist you audit your website to determine if its security features and other essential features is functioning properly. If not, we will be happy to help you solve that problem.

This guide will provide you with what a website audit is, its importance, how to undertake a site audit and what Globiztech Consultant can do to help you in that field.

What is website audit?

Website audits evaluate your website and pinpoint its weaknesses, which will then be improved on to make your website better. A website audit evaluates your website for various things from navigation to information quantity and quality. As a website user you should always be thinking of how to create traffic on your site and also avoid some website mistakes like slow loading of pages, broken links, poor color scheme, and also incomplete content of pages.  These are some of the problems that visitors hate to see hence they are not enthuasized to stay on our page for long or even visit your page.

What are the benefits of website audit?

Usability 

Understanding and identifying audiences and stakeholders is the first step to creating a highly usable website. This is achieved through:

  • Audience analysis
  • Perception audits
  • Stakeholder requirements gathering

Then, identifying key areas:

  • Current web statistics analysis
  • Copy and language usage audits
  • Navigational structures and methodologies
  • Modelling the user experience
  • User assistance techniques
  • Web response times
  • Broken links

Standards Compliancy

This involves looking at the current standard of web page coding and mark-up:

  • Appropriate use of international coding standards
  • Current compliance to standards
  • Beyond compliance, looking at well presented mark up
  • Cross browser performance
  • Cross platform performance
  • Responsive and adaptive performance

Accessibility

We will analyse your sites availability to the widest possible audience to maximise economic benefit and ensure legal compliance with the DDA.

  • Detailed WAI/WCAG A, AA and AAA conformance level reports
  • Analysis of website delivery for adaptive technologies and subsequent enhancements
  • Developing long term accessibility strategies
  • Advertising conformance logos

Information Architecture

We will look beyond the navigational structure of a website and analyse the management of information:

  • Use of Taxonomy
  • Meta tagging, including Dublin Core standards
  • Methods for encouraging browsing by subject matter, not simply by navigational structure
  • Search engine ranking and optimisation

Branding

We will look at managing your branding requirements on line:

  • Visual design
  • Branding guidelines
  • Branding and design consistency

Business Process

Looking at wider business processes and their relationship with the web:

  • Aligning web strategy to business strategy
  • e-Marketing
  • Site promotion
  • ROI
  • Competitive positioning
  • Analysing business process and potential benefits of moving these online
  • Application of new technologies to enhance business process

Conclusion
Remember the point, importance and benefits of having a website? The chances are you have a good website, but, it is not without its problems. A website audit will help to optimise your site and increase its success.

How can we help?

Now that you are aware of the importance and benefits of having a website audit you may wonder how to get a website audit. Globiztech has a team of skilled online experts that will carry out a website audit on your website. This entails an evaluation of:

  • Grammatical errors
  • Spelling mistakes
  • Content flow
  • Navigation
  • Layout
  • Content
  • Graphics
  • Website code
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